South Austin Lane has created a line of gifts and essentials for every occasion. With a passion for giving the perfect gift, founders Lobi Powell and Jennifer Beardslee created a line that matches their classic, fun style. Passionate about quality and originality, each item is made with care by local vendors.

The name South Austin Lane comes from two best friends who met in college and live less than a mile apart. Lobi raises her family on Austin Lane and Jennifer raises hers on South Avenue. Lobi & Jennifer each owned their own small business specializing in personalized items. They decided to join creative forces to start the brand South Austin Lane.

We treat our customers like friends and want everyone to have a great experience shopping with us. We want to hear from you so please reach out with questions, concerns or compliments!